Does my handmade business need a blog?

What is a blog?

The dictionary defines a blog as “a regularly updated website or web page, typically one run by an individual or small group, written in an informal or conversational style.”
A blog is a place for you to speak to an audience in long form ( 400 words or more) on a regular basis. Some blogs are video based (called vlogs) and others are a mix of images and words.

Does your handmade business need a blog?

Blogging can be a great marketing tool. Use it to show an audience what your brand is about and build a relationship with them. But blogging is not for everyone or every brand.
Your business doesn’t need a blog if you don’t want to have a blog! Like you don’t need to be on a social media platform if you don’t enjoy it and don’t like using it.
Nothing kills enthusiasm behind your brand than using a tool you hate.
People still ask though, “Do I need to have a blog for my business?” or “Do you think a blog will help me make more sales?”
Let’s look at 4 reasons why you might consider starting a blog for your brand:

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You want to establish a reputation as a thought leader/expert in your industry.

If your main goal is to educate your audience on a topic you're knowledgeable about, a blog is a great tool for you. Use a blog as a database of educational information for your audience. When you share your knowledge and educate, readers recognize you as a voice in the industry. You grow your reputation and become a thought leader. This is especially true if you can't explain what you want to teach in a short caption on social media.
I blog because I want to educate my audience. I teach about running efficient and effective micro businesses. I write all my posts with this concept in mind. As a result, people come to me when they want to learn about running their own brand in Puerto Rico.
For a product based business, you might want to teach people:
  • how to use your products
  • about trends in your industry (like fashion, skin care etc)
  • the beliefs behind your brand (vegan, eco friendly etc) and why it’s so important.
What would you like to teach your audience about?

Your audience likes to read. 

If your audience doesn’t enjoy reading, you won’t attract their attention with blog posts. You’ll know the answer to this question if you’ve done your homework and identified your target audience. Do they prefer video? Try vlogging.
If your audience loves reading and are super curious, a blog may be a great way to connect and build a relationship. Your blog could be a hub and a great conversation starter.
Does your audience like to read? What type of content do they respond best to?
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You enjoy writing.

 If you don’t enjoy writing, a blog is not going to be fun. It’s going to feel more like a chore and you’ll give up on it. With blogging, consistency is key. So blogging won’t help you very much if you are inconsistent and don't have clear ideas.
If you love writing, then blogging is a fantastic option! Blogging can allow you to express ideas to your audience through a medium that you love. I love writing so blogging is a natural fit for me and is my primary outlet online.
Do you enjoy writing?

Photo by Ilya Ilford on Unsplash

You can create new content consistently. 

As I mentioned earlier, blogging like any content creation (social media) requires consistency. You need to carve out time in your schedule to create new content. How often you blog depends on what your niche is and how long your posts are, but posting at least once a week is the norm.
For many small brands, keeping up with a blog can be difficult. This is especially true if you have a day job and a busy work/life schedule.
Do you have time in your schedule to consistently create new, quality content for your blog? Can you create a schedule and keep that schedule? Be realistic. Are you willing to learn the new skills and tactics for running a good blog?

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