Sell like a pro! Avoid these 6 mistakes during your handmade business’ first Christmas season.

It’s October! While most are thinking about Halloween, it’s time for small artisan businesses to prepare for Christmas.

Brands with the most success during the holidays have their strategy ready by October.

Mistakes to avoid your first Christmas selling season.

Christmas is THE absolute most important sales season of the year. Most maker/artisan brands can make 50%+ of their yearly income during the holiday season alone.

It's important to get the holiday season right.

Here’s a list of common mistakes brands make their first year and how to avoid them!


Mistake: Waiting until Thanksgiving to start planning for X-Mas sales.

Too many brands wait until Thanksgiving week to plan for Christmas marketing. The reality is, the window for selling Christmas gifts in short, while the build up is long. The more time spent planning the less you'll have for actual selling.

By the end of October, you need your holiday marketing strategy and product line ready. After that, focus on implementation from November through the first week of December.

Photo by Beatriz Pérez Moya on Unsplash

Mistake: Experimenting with new products during the holidays.

The holidays is not the time to experiment with many new products. It's time to focus on your best sellers and products you know have sold well in the past. New products are unpredictable and you risk a loss of income if they don't do well.

Experiment with new products before the holiday season, not during.

 

Mistake: Not setting an early cut off date for orders.

The holidays are a time of increased stress. If gifts don't arrive in time for the holiday, prepare yourself for the wrath of angry customers. Avoid the stress and frustration by setting a very clear cut off date for holiday orders.

How long does it take you to make and pack each order? How long does the USPS usually take to deliver once you ship? Calculate those dates and DO NOT do not accept Christmas orders past that time.

Be honest with people whether their order will arrive in time for Christmas. You don't control the USPS but the customer WILL hold YOU responsible regardless.

Need help preparing for Christmas?

Through October ONLY: 1 hour private session I'll prepare your brand for the holiday season. You'll have a clear plan of action to make your holiday season the best for your brand! Click on the button below for more information!

Mistake: Not setting aside time for enjoying the holidays.

The holiday season is as much about you and your family as it is helping others have a lovely holiday. Make sure to set aside time to enjoy your holiday season!

If you can, have some inventory ready for shipping before the heavy season starts. Keep good track of your supply and product inventory. And don't be afraid to ask for help when you need it!

So many of us have lost Christmases to our businesses that we can’t get back. Time is not a renewable resource, you won’t get this Christmas back. Set clear work vs family time.

 

Mistake: Not selling at holiday fairs/bazaars etc.

Last minute shoppers love holiday bazaars and craft fairs for special gifts. This is the time of the year when you should try at least 1 in person selling event. Look into events where you can sell and sign up now before spots fill up.

In our local area,  you can try Plaza del Caribe and San Patricio Plaza. Pop Projects is also an awesome place to offer an in person shopping experience.

Photo by erin walker on Unsplash

Mistake: Not advertising your products.

If you're not advertising your products, you're not selling them. The holiday season is NOT the time to be shy about selling your products and asking for the sale.

Make it clear to people what products are available and how they can buy. During the November/December season your promotional posts on social media should increase.

Give followers  clear calls to action on how they can buy your products and where they can find you. Don’t get shy during the holidays, people have open wallets so SELL SELL SELL.

Vanessa Jiménez is a virtual assistant that helps creative women across the U.S build and run handmade businesses on solid foundations. She lives and works in Puerto Rico. 

You can find Vanessa on Instagram. To learn how more about how Vanessa can help your business, click here

Need help preparing for Christmas?

Through October ONLY: 1 hour private session I'll prepare your brand for the holiday season. You'll have a clear plan of action to make your holiday season the best for your brand! Click on the button below for more information!